SAN CLEMENTE, CA, SEPTEMBER 5, 2018 – Dragon Alliance, a globally acknowledged, efficiency eyewear model with deep ties to the motion sports activities world, at this time unveiled its revamped model id and picture marketing campaign, which construct upon the model’s storied historical past whereas making ready Dragon for a brand new period of progress.

Dragon’s exceptional legacy of product innovation, athletic achievement, and distinctive designs stay the main target and the platform, whereas the model expands to interact a broader viewers occupied with sharing the Dragon model expertise and revolutionary merchandise.

PHOTO: Aaron Blatt.

“That is an exceptionally thrilling time for Dragon,” mentioned Lauren Makofske, World Model Director for Dragon Alliance. “Having simply celebrated our milestone 25th anniversary, we’re reminded of Dragon’s unimaginable model historical past – whereas concurrently energized by the present momentum of the model, as we shift our focus to the long run. We’re pleased with Dragon’s new look, contemporary marketing campaign imagery, up to date web site, and line-up of revolutionary, new merchandise, all of that are deliberate to contribute to elevated consciousness and the long-lasting international progress of the model.”

The model’s distinctive emblem has been given an up to date look to mirror the modernity of the model and investments have been made in up to date visible merchandising and packaging which showcase the product innovation and particulars.

The web site has additionally been refreshed for a extra insightful person expertise. Constructed on a extra sturdy e-commerce platform, the positioning is absolutely responsive and mobile-friendly, offering a hassle-free shopper expertise. The intuitive new web site additionally encompasses a clear design with quick access to product data, athlete information, and advertising and marketing initiatives.

The brand new Fall 2018 international imagery sees a return to Dragon’s “Body of Thoughts” marketing campaign, which focuses on compelling storytelling and the motivational drive behind every of the model’s snowsports and surf athletes. A lot of Dragon’s world class ambassadors – comparable to Mick Fanning, Rob Machado, Bryan Iguchi, Evan Geiselman, Danny Davis, Jossi Wells, Blake Paul, and Griffin Colapinto – might be proven of their respective environments carrying the newest Dragon eyewear and goggles. The brand new print and digital marketing campaign might be complemented by a sequence of dynamic movies that includes every of those athletes, which can roll-out this fall on Dragon’s social media channels utilizing the #ItsAFrameOfMind hashtag.

Dragon Alliance merchandise can be found worldwide at specialty retailers and at

 Primarily based in San Clemente, California, Dragon Alliance is an internationally acknowledged, main efficiency eyewear model for these looking for craftsmanship, high-level efficiency and revolutionary design. Since 1993, our world class assortment of athletes and ambassadors helped pioneer and encourage our big selection of merchandise, whereas our heritage from surf, snow and MX tradition illustrates our ongoing celebration of an lively, impassioned way of life. By specializing in technical breakthroughs and progressively designed merchandise, Dragon has change into a pacesetter in premium eyewear choices.

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